What Are The 7 Fundamentals Of Graphic Design?
- Sheep Designs
- Dec 22, 2022
- 2 min read

Graphic design is the process of creating visual content to communicate information to an audience. The 7 fundamental principles of graphic design include:
Typography: This refers to the use of text in design. Typography involves choosing the right typeface, font size, and layout to effectively convey a message.
Color theory: Color is an important element of design as it can influence emotions and convey meaning. Color theory helps designers choose the right colors to use in a design.
Composition: This refers to the arrangement of elements within a design, such as text, images, and shapes. Good composition helps to create a visual hierarchy and guide the viewer's eye through the design.
Balance: Balance refers to the distribution of visual weight within a design. Designs can be symmetrical, asymmetrical, or radial, and the use of balance helps to create a sense of stability and harmony.
Contrast: This refers to the use of opposite elements, such as light and dark, or large and small, to create visual interest and emphasis.
Proximity: This refers to the placement of elements in relation to each other. Grouping related elements together helps to create a sense of unity and organization.
Repetition: This refers to the use of similar elements, such as shapes or colors, throughout a design to create a cohesive look and feel.
At Sheep Designs, we understand the importance of the fundamental principles of graphic design and use them to create visually appealing and effective designs every day. Our team of experienced designer sheep use these principles, including typography, color theory, and composition, to communicate your message and meet your goals. With our monthly subscription service, you can access custom content on an ongoing basis. Sign up today to start getting all the designs and blog posts you need.
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